The concept is part of our design process that will lead to the final realization of the product requested by the end customer; with the concept we try to make the idea visible and encourage the vision of the project by the customer.
Style is the distinctive manner in which the concept is executed. It’s how the creator’s vision is visually realized. Style as a distinctive manner of expression, Style as unique lines, Style as a distinctive quality, form and innovative solutions.
We start from our imagination and a brainstorming process trying to materialize the ideas on the sheet of paper. This happens through the first sketches of ideation and playing with colours we create the volumes that visually help us understand what we are creating.
The shapes we create always have their function and this allows us to create extremely dynamic objects for the pleasure of sailing.
For us the concept is a phase of creative development that is fundamental to making any project concrete. In this phase, creativity merges with market logic, trying to give concrete form to the client’s ideas.
The study of each yacht line, starting from the hull, to get to the deck and superstructures of a yacht, is a demanding job that must be done with passion.
